Retailers Sending Unsolicited Mes

Retailers Sending Customers Unsolicited Promotional Messages
According to a study conducted by Return Path, 31% of e-retailers have added customers to their email lists without permission. However, Return Path argues that sending buyers these promotional emails without permission does not necessarily violate the federal CAN-SPAN Act, but rather sours a company's relationship with its customers. "When customers get e-mail that they have not requested, they perceive it to be spam, regardless of what the letter of the law says," the study reported.