The Costs of Spam

The Costs of Spam: How Spam Affects Your Bottom Line

According to a study by the Radicati Research Group Inc., a research firm based in Palo Alto, California, spam costs businesses $20.5 billion annually in decreased productivity as well as in technical expenses. Nucleus Research estimates that the average loss per employee annually because of spam is approximately $1934.

Predictions for the future costs of spam don’t look any brighter. It is estimated that 58 billion junk emails will be sent every day within the next four years, a figure that will cost businesses some $198 billion annually.

However, some researchers believe that based on an estimated current cost of $49 annually per inbox, the total cost of spam for businesses will balloon to $257 billion per year if spam continues to flourish at its current rate.

Source: Radicati Research Group, Spamlaws.com